In recent years OpenStack has become an important pillar in the dynamic BMW Compute infrastructure. By creating and deleting more than 400,000 VMs per month, internal customers consume an average of about 40,000 vCPUs in a very agile manner. While cloud infrastructure automation is essential, it is far from sufficient. It is usually less technical aspects like service design, onboarding concepts, accounting models, communication and community spirit that lead to great success and run on the new platform. BMW would like to share your approach to provide food for thought and contribute to a successful Private Cloud Deployment.