Over the last couple of years OpenStack became an important pillar in the dynamic BMW compute infrastructure. Creating and deleting more than 400,000 VMs per month, the internal customers consume on average around 40,000 vCPUs in a very agile way. Although automation of the infrastructure is essential for the cloud, it is by far not sufficient. It’s mostly less technical aspects like service design, onboarding concepts, accounting models, communication and community spirit, which lead to an overwhelming success and run on the new platform. We would like to share our journey to give you some food for thought and hopefully help your private cloud deployment to be a great success.